From campaigns to clarity.
A campaign-tracking dashboard addressing fragmented performance data and writer activation.
A chronological view of campaign activity across channels.
Snapshots from the linked dashboard project, supplied by Mohit. Displayed figures are part of the interface; no additional performance claims are made here.
A clearer view of the problem.
The campaign dashboard addressed a visibility problem in creator growth: understanding which campaigns were helping writers move from receiving a message to creating a book.
Campaign signals, scattered.
Campaigns ran across WhatsApp, push, email, and in-app channels, while their performance data was fragmented. That made it difficult to connect individual campaigns with downstream book creation, or understand which cohorts, channels, and messages were working. The dashboard addressed the need for a coherent view of campaign performance and writer activation.
This overview shares the problem addressed. Implementation details and additional results are not described here.